Hootsuite is a social media, and platform company, based in Vancouver, Canada. It has around 1,000 staff members located in 13 locations around the world and it has more than 15 million users in over 175 countries.
Social Marketing certification is one of the most popular and sought-after certifications in marketing because it is a permanent online certificate. It tests your knowledge of the core principles of social media marketing such as creating social media strategies, optimizing social profiles and creating effective social content and social media ads. In addition, it helps you show your digital skills across all of your online channels.
If you are working in a communications role for a business or organization, obtaining Hootsuite Social Marketing Certification will be your passport to advance your career.
The exam is based on Hootsuite’s free online Social Marketing Training course. It is a useful series of videos focusing on different topics that prepare you for the exam such as creating social media strategies and sharing effective social content. You should review the course before sitting for the exam.
Social Marketing Certification Exam Details
In order to obtain this certificate, you need to pass a 60-question online exam with the minimum passing score of 80% within 60 minutes. The exam costs $199 USD.