The Certified Brand Manager Credential CBM boosts brand managers’ knowledge in brand marketing and recognition. CBM keeps you up-to-date with the continuing education and increases your industry involvement in order to strengthen your brand. It also gives you an insight into how the different levels of your brand play a significant role in developing and preserving a strong relationship with your clients.
Following ANSI and ISO strict guidelines and policies, the Association of International Product Marketing & Management AIPMM became a worldwide certifying association for product management professionals. Since 1998, AIPMM keeps on-going research of developing product management in order to meet the needs companies internationally. AIPMM certifications are proof of professionals’ ability to meet the standards of high-quality products.
CBM certification is addressed to brand managers and those responsible for creating and boosting their company’s brands
Study materials will be presented in the event.
you can register online through Informa MEA’s website.
Training Course Details
the training course is offered by Informa Mea, and will cover several topics such as:
- The Role of Brand Management.
- Brand Architecture and The Brand Portfolio.
- Brand Identity.
- Brand Promise and Purpose.
- Positioning Your Brand.
- Managing A Damaged/Obsolete Brand.
- Measuring Brand Equity.
- Developing and Maintaining the Brand.
Duration: CBM is a 4-day training course.
CBM Exam Details
- Duration the exam is on the last day of the training course and takes 4 hours to complete.
- Location: Informa Mea offers the CBM training course in Dubai.
- Fees: Fees vary depending on your registration date; registering earlier could save you up to 1000$. For more information about fees and registration deadlines, please visit Inofrma Mea’s website.