Facebook is an American social media and networking services institution established in 2004. Facebook Blueprint certifications or Facebook Ad Certifications are the only certifications that are officially released by Facebook. It has more than 1 billion active users.
It is highly recommended for professionals in digital advertising who prove advanced proficiency in Facebook marketing. Blueprint certified Programme is designed to improve your skills and capabilities to manage Campaigns and Advertisements on Facebook.
The Facebook Blueprint Programme consists of two certifications: Facebook Certified Buying Professional certification and Facebook Certified Planning Professional Certification. And, Both certifications are valid for 12 months. If you passed the exam successfully, you will receive a digital badge. Also, you can share the badge on your social media accounts to ensures your skills in the marketing field.
Facebook Blueprint Certification Requirements:
- Facebook Advertising Core Competencies exam is the prerequisite for either of the two certifications.
- Then, you should have at least Six months of experience in Facebook marketing and advertising.
- If you don’t have this experience, then you should prepare yourself well for the exam.
Facebook Blueprint Certifications Exams:
Certified Buying Professional certification
Certified Planning Professional certification
It suits professionals working as media buyers and in advertising agencies/departments.
|It focuses on building and implementing a Facebook ad, choosing campaign objectives, and targeting audiences|
|You should pass two exams:
||You should pass two exams:
Facebook BluePrint Certifications Study Materials:
According to the Facebook website, here are some resources that will benefit you:
- The Beginner’s Guide to Facebook Advertising (free eBook).
- The Evergreen Guide to Facebook Ads Optimization (free eBook).
- The Complete Resource to Understanding Facebook Ads Cost.
- The 4 Pillars of a Successful Facebook Advertising Strategy.
Facebook BluePrint Certification Renewal:
- BluePrint certifications are valid for 12 months.
- To keep your certification, you should Pass the exams each year.