Professional Diploma in Search Marketing-DMI

Digital Marketing Institute (DMI) is an international institution in Dublin, specialized in the digital marketing field. DMI grants various certifications, education, and training courses for graduate students and people interested in digital marketing. DMI has 32,500 Members Worldwide.  Moreover, most of the DMI certifications are outlined in the European Qualifications Framework (EQF) and defined in terms of position within the EHEA.

Digital marketing institute is the world leader in this field. Moreover, it offers several education degrees such as Professional Diplomas, Courses, and certifications. Note that, there are different levels started with Associate, Professional, Specialist, leader, finally master level.

Professional Diploma in Search Marketing suits people who are working on campaigns strategies and searching methods. Also, you will learn the fundamentals of searching and how to perform the analysis and optimization of campaigns to increase the engagement of visitors. By having this certified diploma, you will validate your expertise and knowledge of search marketing.

Search Marketing Diploma will enhance your knowledge in creating and managing campaigns and using AdWords, PPC marketing, display marketing & remarketing techniques. Also, you will learn the pay-per-click advertising and analytics of the clickers movement. It gives you hints to build your website with SEO objectives and how to measure them by international SEO metrics. The DMI diploma Covers the following modules:

• Introduction to Search Marketing
• SEO Setup
• Content of SEO
• SEO Workshop
• Paid Search
• Display Advertising
• Video Advertising
• Analytics Setup
• Applied Analytics
• Strategy & Planning

Professional Diploma in Search Marketing Requirements:

To become certified in search marketing by DMI,  You need to

1. Pass the exam.
2. Prepare yourself very well for the exam
3. Have a simple background knowledge about marketing, English, and Computer skills.

Professional Diploma in Search Marketing Exam Details:

1. The exam Duration is 3 hours (180 minutes)
2. DMI Diploma Exam is Computer based.
3. DMI exams are delivered through the Pearson VUE test center.
4. Exam structure is Multiple choices and hotspot questions.
5. The Passing score is 60% or higher.
6. The fee for the certification course is $2920

Search Marketing Diploma Renewal:

• DMI is revising and updating the content of courses every three months.
• If there is any change, your Membership will allow for any updates and revalidation to be made through the platform.